Southern Breeze Plus Probiotics

Packaging & Product Launch

  • Packaging Design

  • Social Media

  • Amazon Optimization

  • Photography

Co-Creators

Product & Concept Development, Margaux LaPointe

Brand Manager, Neil Spencer

Social Media Manager, Cassidy Greene

Southern Breeze Sweet Tea, PLUS probiotics! This new line of probiotic teas needed to stand out from other products within the brand.
With a visible change to the consumer connection to the brand, but same brand meaning. It features many benefits, including support for digestion, heart and immune health.

Concept Development

After a concept was chosen, final touches were made on the typography for “Probiotics”. A rounder top and curvier bottom for the letter “P”. As well as custom accents to each letter.

The linear sunburst is to emphasize this product as a morning-time beverage to be enjoyed at breakfast. A way to start your day with probiotics!

Final Carton Design

Social Media Launch

Amazon Optimization