Packaging & Branding

• Packaging Design

• Photography

• Brand Guide

Co-Creators

Logo Design, Brand Opus Design Agency

Brand Manager, Melissa Lawrence

On Carton Photography, Erin Adams

Born in India & Made in the Americas

Tea India is a nationally known brand with a rich & cultural story. For this redesign, packaging was embellished with styles of India – fabric-like textures, henna-inspired flourishes, and a delicious cup of chai. On-shelf recognition was most important, so design changes were carefully chosen to enhance the brand without losing loyal customers.

The traveling tea cup…

For Tea India to have an ownable and unique asset, the cup traveled to South Carolina to be captured by the talented Erin Adams. Every highlight and shadow was considered. Even the tiny, half-moon reflection in the tea was tweaked until just right.

Four flavorful blends; Masala, Cardamom, Ginger and Orange Pekoe